Rebecca Black became famous for all the wrong reasons.
In the age of social media, where unknown artists are constantly discovered online, it is easy for anyone to post a music video on Youtube, but much harder to get noticed among the many others vying for the same ambitions. How does one distinguish themselves from all the wannabe musicians on the Internet? The thirteen-year-old Rebecca Black may have discovered an unlikely answer. This week, she became an instant online sensation after her debut music video "Friday" launched on Youtube. In the span of seven days, she achieved over 20 million views on Youtube, broke top records on Twitter, and quickly climbing the sales charts on iTunes. It is quite a feat for somebody so young and so inexperienced within the music industry.
The reason why Rebecca became popular is not because she sings extraordinarily well. In fact, being the exact opposite has propelled her to infamy across the world. She was brought to public awareness after a comedic segment on Tosh 2.0, which described it as the worst song of all time. Indeed, there are numerous elements about "Friday" that culminated to a cringe worthy experience. Whether it is the nasally voice, the banal lyrics, or the awkward dancing, the majority opinion is overwhelmingly unfavourable. Yet, like a train wreck in motion, our pop culture remained fixated with this aspiring starlet. After a while, you may become accustomed or even enjoy the catchy beat of the terrible song!
The Rolling Stone offered an intriguing perspective on Rebecca Black's recent infamy. One writer believes this song is an unintentional parody on the music industry. "Friday", which is a song that literally describes the days of the week, epitomizes the banality of pop music nowadays. Anyone can put together a commercialized music video, with little regards to the quality of the singing or the overall message. Who needs a good voice when there's auto-tune software? Who needs profound lyrics when there's a tedious yet catchy beat instead?
Rebecca Black's recent infamy reflects the increasing superficiality within the music industry, because it's all about the packaging nowadays. In fact, Rebecca's label "The Ack Factory" is an apt title to describe the prevalent issue at hand; the entire industry is indeed like a factory, churning out generic songs with little originality or depth. "Friday" might not be the worst piece of music ever in existence, but its notoriety is an indication that the pop music industry has hit rock bottom.