Featured Essays

Monday, May 10, 2010

The Lady Gaga Phenomenon – Attention Please!

Lady Gaga sure loves the media attention.

    Several years ago, the phenomenon that is Gaga barely registered on anybody’s radar.  She was an unknown entity in the music industry, performing at small public arenas with little recognition.  It took nearly three years of struggle before her first album The Fame was released.  True to the title, this marked the beginning of Lady Gaga’s stardom.  The singer, still in her fresh twenties, quickly rose as a prominent leader in pop and dance music.  She also became an iconic figure in fashion and accessories, for better or for worse.  Unlike most one-hit wonders, Gaga followed up with an equally strong sophomore album called The Fame Monster, thus solidifying her status as a widely successful artist in the 21st Century.

    Lady Gaga not only received attention in radio airplays, but she also attracted both good and bad publicity across the different media platforms.  In particular, online blogs love documenting her every move.  It helps that she has a magnetic presence, especially in the wardrobe department.  Her wacky costumes have been the central topic of many pop culture discussions, and the creative inspirations for Halloween parties.  In fact, Gaga is so defined by her unique fashion sense that her name became synonymous with crazy clothing and a crazier persona.  This type of attention is either a celebrity’s best accomplishment or their worst nightmare – her identity as an artist is dictated by her outward appearance.